This week, there were talks about NY Rangers’ Sean Avery posing nearly naked on a t-shirt for a "Protect The Skin You're In" ad.He is certainly not the first, or last, Rangers to pose for ads. In his case, it was for a good cause. In the case of Don Maloney, Anders Hedberg, Phil Esposito, Ron Greshner, and Ron Duguay’s TV and print ads for Sasson Jeans, it was for profit and… our enjoyment 30 years later! Oo La La!

Original ad with Esposito, Maloney, Hedberg, and Duguay.

Second ad where Greshner replaces Duguay.

Esposito now lives in the Tampa area and is radio analyst for the Lightning’s home games. Duguay lives in New Jersey and is a MSG hockey analyst for the New York Rangers. Based in Stockholm, Sweden, Hedberg is the NY Rangers head pro scout for Europe. Greshner lives in Florida and is involved with his Foundation for autism awareness. When not fighting lawsuits from his ex-wife Carol Alt, he is also involved in various ventures including a sports memorabilia shop and construction brokerage. And Maloney is the General Manager of the soon-to-be Winnipeg Coyotes.